Releva utilizes GKE and Compute Engine to deliver personalized web optimization and marketing automation for eCommerce clients, ensuring real-time recommendations and increased revenue potential.
The Challenge
Releva faced the challenge of scaling their AI-driven platform to optimize personalized marketing and web experiences for eCommerce clients. Their solution needed robust data processing, real-time analytics, and scalable infrastructure to accommodate increasing user demands. Balancing the integration of AI models, high traffic volume, and maintaining seamless user engagement required a platform capable of both flexibility and rapid adaptability
The Solution
Releva leveraged GKE to deploy their eCommerce optimization platform, offering unparalleled scalability and flexibility. With GKE, they automated container orchestration, maximizing resource efficiency and simplifying deployment. Compute Engine provided robust data processing, ensuring quick access to data insights using tools like Elasticsearch and Spark for AI training. This enabled personalized web recommendations in real-time. By integrating React for their interface, Releva streamlined their user experience and enhanced customer engagement, maintaining stability even under heavy loads.
The Result
Releva's platform saw dramatic improvements in customer engagement and revenue, thanks to AI-driven, real-time web personalization. Using GKE and Compute Engine, they scaled effortlessly, processing high volumes of data while reducing operational costs. Clients experienced immediate returns with faster go-live times and actionable insights. This scalability and performance also helped attract pre-seed money of €780,000. Now, they are raising $1.6m in ARR again, enabling Releva to advance its platform further and grow its team, cementing its market position.